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Showing posts from February, 2021

Reasons Subscription Boxes Are Excessively Popular

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Almost 10 years after the first subscription box services hit the doorsteps of consumers, retailers are still working to get their heads around the significance of the industry’s rapid growth. Lately, it appears there is next to no individuals who have not delivered something to their doors in a surprise-like box, as the industry has ballooned well beyond clothing and razors to delivering everything from dog treats to toys, and plants, directly to consumers. According to reports, there were around 5000+ subscription box services as of last year, an increase of 40% from the year before. While the best subscription services are still a small slice of the overall retail industry, a growing number of consumers are planning to try a few. A recent survey showed that 25% of respondents are currently receiving a subscription box, and another 32% of respondents plan to subscribe in the next six months.    And it is not just the hippies getting on board. While millennials unsurprising