Reasons Subscription Boxes Are Excessively Popular

Almost 10 years after the first subscription box services hit the doorsteps of consumers, retailers are still working to get their heads around the significance of the industry’s rapid growth.

Lately, it appears there is next to no individuals who have not delivered something to their doors in a surprise-like box, as the industry has ballooned well beyond clothing and razors to delivering everything from dog treats to toys, and plants, directly to consumers.

According to reports, there were around 5000+ subscription box services as of last year, an increase of 40% from the year before.

While the best subscription services are still a small slice of the overall retail industry, a growing number of consumers are planning to try a few.

A recent survey showed that 25% of respondents are currently receiving a subscription box, and another 32% of respondents plan to subscribe in the next six months.  

And it is not just the hippies getting on board. While millennials unsurprisingly leading the way, even baby boomers are signing up for a wide range of the best subscription services. One of the most popular subscription services includes fashion, beauty, and subscription boxes for wedding gifts, etc.

The success of the subscription box model often speaks to the significant impact the direct-to-customer model is having on the retail industry.

As purchasers move toward expectations that retailers will get it right the first time, their attention spans have shortened for retailers unable to align their offerings with personalized preferences out of the door.

The following are some of the reasons that help you learn why they are so effective.

• More is less

In the world of daunting choices, consumers can get stuck when it comes to picking the items they want.

Subscription boxes are an ideal solution to indecisiveness and regret as they curate products according to a customer’s personal preferences, simplifying the process, and opening up customization options for all.

• Unpredictability

Unpredictability is something that attracts the consumers of today, signing up for subscription boxes is something the makes you anticipate rewards/products.

In conclusion, these above-stated are some of the reasons that state why subscription boxes are excessively popular.